Dating dark television show
NBC acknowledged that there were some errors but insisted they were not significant .In any event, the thought of NBC enjoying any sort of lead in the ratings simply because its programming was in color provided the impetus the other networks needed to jump headfirst into color broadcasting.During the early 1960s color television grew at an amazing pace, especially on NBC, culminating in the color revolution of 1965.Although experiments with color television had coincided with the development of commercial black and white television, it was not until the 1950s that attempts were made to successfully launch color television.
According to NBC, there were only 2,860,000 color households in the United States as of January 1st, 1965 (though that was up from 1,620,000 on January 1st, 1964) .
The more color sets in use, the more potential eyeballs for color programming — and more importantly, from the advertiser’s point of view, color commercials.
Still, the only network actively pushing color programming was NBC, which had 179 affiliates broadcasting in color by February of 1961.
NBC “color days,” which started in November of 1960, saw the bulk of an entire day’s worth of programming broadcast in color .
An April 1961 editorial in magazine entitled “The Time Has Come for Togetherness on Color” noted that in the seven years since the FCC approved color standards, the “black-and-white television system […] has passed the peak of its growth.” Color, on the other hand, “is still in the egg, and only skillful and expensive handling will get it out of the egg and on its feet.” The editorial called for “color activity at both the transmitting and receiving ends.
NBC planned to broadcast the vast majority of its primetime programming — all but two shows — in color at the start of the 1965-1966 season.